Gregg Geider


Gregg Geider is a big fan. He’s a fan of winning his clients' trust and ensuring that their brands are winning in the marketplace and that his people are winning in the workplace growing in their potential. And with more than 30 brand launches under his belt, he’s a big fan of bringing the power of lifechanging medicine to many patients.

As President of CDM Princeton, Gregg is filling the agency with top-tier talent, supporting the development of lifechanging and award-winning work, and pouring his energy into Client Love.

Gregg was most recently Executive Vice President at FCB in New York. Before joining FCB, he was a Managing Director of Pace, an ICC Lowe agency. Prior to that position, Gregg had a 9-year stint at Omnicom Health Group agency Harrison and Star, where he held account roles of increasing responsibility.

Gregg studied biology and business management at Boston College. He worked as a chemist, a pharmaceutical sales rep, and a product manager before joining the advertising world. He lives with his wife and twin 17-year-old daughters in northern New Jersey. When not leading people and brands, Gregg can be found working out, jamming at any type of concert, or cheering on the Giants—particularly when they are winning.



Managing Partner, Director of Client Services

Whether it’s a cheery hello in the hallways or the contagious enthusiasm he brings to meetings, Craig Romanok breathes life and energy into the agency. With his unparalleled commitment to all things CDM Princeton, he’s sure to get involved wherever and whenever he can, especially if it’s for the sake of changing lives for the better.

It’s a marvel to watch Craig at work. Part magician and part brand innovator, Craig sees challenges, rather than problems. He sees opportunities to improve the experience and make incredible things happen. With a keen understanding of market categories, audiences, and the latest digital channel technologies, he translates his knowledge into relevant and thought-provoking ideas and strategies for his clients.

Craig has been known to take work home. That is, the standards he applies to his own life—constantly changing for the better and living a vision of change, growth, and evolution—are the same standards he envisions for the brands under his stewardship. That’s exactly the kind of guy you want on your team!



Managing Partner, Executive Creative Director

Artist and businessperson? Creative director and strategist? Debra Polkes is a living contradiction—and that’s a great thing for CDM Princeton, where she brings these finely honed skills and creative passion. Debra is no stranger to the CDM culture. She is a recent transplant from the New York office, where she spent the past 16 years leading creative teams to new heights. Debra is defined by a relentless drive to deliver lifechanging experiences that work for clients, brands, patients, caregivers, and communities. Her ability to guide teams to experiment, create something where there was nothing, and make it deeply attractive is second to none in this industry. Her work and the work of her teams have garnered the most prestigious awards in the industry.

Debra lives in the New York City’s West Village and is adjusting to her new life as a reverse commuter.



Executive Vice President, Director of Strategic Services

Endocrinologist Gretchen Eberhart puts her clinical background to work providing medical expertise to the agency and our clients. A self-professed data geek, Gretchen gets excited about finding brand nuggets that will be meaningful to our customers. She is just as passionate about finding a deep insight that aligns a brand with a customer’s need. That’s why CDM’s lifechanging strategic process is Gretchen’s main jam.

Before joining CDMP, Gretchen worked at Interlink Healthcare Communications as a medical director. And before that, Gretchen practiced general endocrinology at the University of Pittsburgh. Her educational background includes completing a residency in Internal Medicine at Yale-New Haven Hospital and a fellowship in Endocrinology at Massachusetts General Hospital. Gretchen has published in the area of adipocyte insulin resistance.

Outside work, Gretchen can often be found singing, in the shower and in a chamber chorale. Gretchen is a huge football fan, and is particularly proud of having won the CDM fantasy football league in 2017. When not singing or watching football, Gretchen hangs out with the world’s cutest dogs, both of whom happen to live with her.



EVP, Executive Creative Director

Gary Scheiner brings a unique perspective to CDM Princeton as its executive creative director, having spent the majority of his career with one foot in the health and wellness space and the other in industries as diverse as automotive, technology, telecommunications, and travel and leisure. During a career spanning more than 28 years, he has held leadership roles in some of the country’s best direct marketing, integrated advertising, digital, and healthcare-specific agencies.

This rich set of experiences has allowed him to apply learnings from disparate industries and disciplines to create differentiating work that has driven meaningful business impact for his clients. He sold more than 2,000 SUVs through the mail, sight unseen, for GMC Trucks. He launched the Michael J. Fox Foundation for Parkinson’s Research and helped it raise over $30 million in private donations. He turned Rosetta, a strategic consultancy, into Ad Age’s #1 Agency to Watch in 2011. He built 3 consumer healthcare practices at 3 different non-healthcare agencies. His campaigns for Schering-Plough and Allergan both became cultural icons that lit up social media and late night talk shows. In fact, Adweek listed his Viberzi campaign #26 on the top 50 most talked about campaigns of 2016. (It was the only healthcare campaign on the list.)

Gary’s work has been honored with hundreds of creative and effectiveness awards – everything from Cannes Lions to Clios, Kellys, ADDYs, Globals, MM&Ms, NY Festival Best of Show, DMA ECHO Awards Best of Show (twice), Webbys, OMMAs, and more. In 2018, Gary was inducted into the DTC Perspectives Hall of Fame for a career of creating differentiating, motivating consumer healthcare marketing.

In his spare time, Gary gives back to the industry that has given him so much. In addition to having been on the Ad Council Campaign Review Committee, Gary also ran the Caples International Awards Show, taught at the 4A’s and the Miami Ad School, and served on numerous award show juries.

When not working, Gary can be found at home with his wife of 26 years, navigating the equally challenging waters of raising two daughters, Meredith, 22, and Lindsey, 16. It’s no wonder he finds advertising easier.